The metaverse has moved beyond science fiction into the next business frontier. This deep dive shows how Lowe's, Kroger, BMW, Siemens, and ILM use NVIDIA Omniverse and related technologies to construct virtual worlds that fuel innovation and growth.

Godot teams up with the Khronos Group to advance OpenXR; multiple core features reach production readiness, enabling a more unified and efficient cross‑platform XR workflow.

With a friendlier price and practical features, Samsung’s Galaxy XR challenges Apple’s Vision Pro and offers consumers a new path into mixed reality.

Meta's latest Quest player segmentation analysis dives deep into VR gaming's four core user groups, painting a clear picture for developers and marketers and signaling new directions for VR content development and market strategy.

Trace launches a no-code AR platform, making augmented reality content creation as simple as creating a PPT. It aims to become the Canva of AR, leading new trends in immersive experiences.

Disney and Epic Games launch 'Disneyland Game Rush' inside Fortnite. It’s more than a crossover—it’s an early exploration of virtual theme parks and the metaverse’s future form.

RayNeo X3 Pro from TCL’s RayNeo brings lightweight design, bright Micro‑LED displays, and Snapdragon performance—ushering AR into a new milestone. We dive into its tech, applications, and Japan market strategy to see how smart glasses will reshape work and life.

South Korea's innovation wave in XR, metaverse, and AI is sweeping the globe. This article explores eight Korean pioneers reshaping digital life through cutting-edge tech—from physical and mental wellness to entertainment, smart operations to artistic creation—showcasing the vibrant energy and infinite possibilities of Korea's digital content industry.

Toyota City partners with Cluster and TOYOTA GAZOO Racing to explore new urban development models in the metaverse. This isn't just a tech showcase—it's a future city testbed that inspires youth participation and connects reality with virtual worlds!