French company EVA fuses real kart driving with virtual worlds to deliver an unprecedented immersive racing experience and redefine entertainment.

Lenovo and VR Vision combine AI and VR to build personalized, data-driven immersive learning that ushers corporate training into a new era.

Samsung Human Resources Development Institute adopts Galaxy XR, fusing AI with extended reality to redefine corporate learning.

Valve unveils Steam Machine, Steam Controller, and Steam Frame, signaling that a new era of gaming is around the corner.

The metaverse has moved beyond science fiction into the next business frontier. This deep dive shows how Lowe's, Kroger, BMW, Siemens, and ILM use NVIDIA Omniverse and related technologies to construct virtual worlds that fuel innovation and growth.

Godot teams up with the Khronos Group to advance OpenXR; multiple core features reach production readiness, enabling a more unified and efficient cross‑platform XR workflow.

With a friendlier price and practical features, Samsung’s Galaxy XR challenges Apple’s Vision Pro and offers consumers a new path into mixed reality.

Meta's latest Quest player segmentation analysis dives deep into VR gaming's four core user groups, painting a clear picture for developers and marketers and signaling new directions for VR content development and market strategy.

Trace launches a no-code AR platform, making augmented reality content creation as simple as creating a PPT. It aims to become the Canva of AR, leading new trends in immersive experiences.