PICO's Counterstrike: Custom Chip + New System, Taking on Vision Pro Head-On

The VR industry has been quiet for a whole year, and PICO has finally spoken.

On March 2nd, they directly played three cards:

• Custom coprocessor chip
• Project Swan flagship headset
• PICO OS 6 spatial operating system

This isn't just a product upgrade.

PICO is transforming into a high-end spatial computing platform.

Hardware Breakthrough

Project Swan isn't a replacement for PICO 4.

It's aiming at Vision Pro.

Dual-Chip Design

Swan uses a custom coprocessor + flagship SoC dual-chip setup.

CPU and GPU performance have doubled.

This coprocessor has been in development since 2022, integrating multiple computing units.

Latency is just 12 milliseconds.

Display Upgrade

Custom Micro-OLED microdisplay, nearly 4000 PPI.

Average 40 PPD, with core areas exceeding 45 PPD.

For comparison: Vision Pro is about 35 PPD, while the previous PICO generation was only in the low 20s.

Split Design

Swan comes in two parts.

The computing unit and battery sit in a puck-shaped pendant, connected by a cable to the headset.

The headset itself weighs only about 100 grams.

PICO bypassed the VR device trilemma of performance, weight, and battery life through design innovation.

System Revolution

Hardware is the foundation, OS 6 is the key.

The core is called "Seamless Flow."

2D Apps Enter 3D Space

In traditional VR, 2D apps and 3D environments operate separately.

OS 6 lets Android apps run normally in 3D space.

You can pin multiple windows around your physical space.

It's like having a 360-degree surround screen.

Spatial Rendering Engine

PICO spent two years building a rendering engine.

Moving rendering from the application layer to the system layer.

Unified scheduling of CPU and GPU resources.

Multiple 2D and 3D apps running together without lag.

What does this mean?

You can run multiple productivity tools simultaneously in high-fidelity 3D environments.

Multitasking no longer requires a PC.

Strategic Shift

This发布会 sends a signal:

PICO isn't just selling hardware anymore.

They want to be the infrastructure provider for spatial computing.

Building Ecosystem

In 2025, PICO didn't release new hardware but kept building the platform.

PICO Store opened, lowering development barriers.

Nearly 170 games/apps launched.

More domestic developers joined.

High-End Positioning

Swan is expected to be priced higher than PICO 4 Ultra Enterprise Edition.

This is a direct competitor to Vision Pro.

In China's VR large-space market, PICO holds nearly 80% market share.

Enterprise demand for high-performance devices is growing.

In Conclusion

Meta is cutting jobs and shutting down VR studios.

PICO is doubling down, custom chips plus system reconstruction.

This isn't a product update.

This is PICO's ten-year accumulation, a frontal assault on the high-end market.

The XR industry is shifting from device-driven to ecosystem-driven.

PICO is serious this time.

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PICO was founded in 2015 and has produced 10 generations of XR hardware and 5 generations of operating systems over ten years. Project Swan is planned for launch in 2026.