Farewell to 'Paper Talk': How AR Simulator Disrupts Traditional Automatic Door Sales?

As the wave of technology sweeps through, even the most traditional industries are undergoing unprecedented transformations. We have faced cold blueprints countless times, struggling to sketch out the future in our minds, but this "paper talk" style of communication often makes sales efforts yield half the results.

However, a technology called "Augmented Reality" (AR) is quietly changing all this. It seamlessly blends virtual and reality, making "what you see is what you get" no longer a distant dream. Today, let's talk about how Japan's automatic door industry leader—Nabco Door Industry—has completely disrupted traditional sales models with an "Automatic Door AR Setup Simulator."

Traditional Sales Pain Points: The "Ceiling" of Imagination

Have you ever had such an experience? Facing construction drawings and renderings, no matter how vividly salespeople explain, it's always difficult to clearly visualize the real scene after product installation in your mind. Especially for products like automatic doors that are closely related to spatial layout and pedestrian flow, customers' doubts are endless: "What will this door look like after installation?" "Will it take up too much space?" "Do the color and style perfectly match my building?" These seemingly simple questions often become "roadblocks" to transactions. For salespeople, to answer these questions, they have to invest a lot of time in on-site measurements, repeated design modifications, rendering production... time-consuming and labor-intensive, yet often with little effect. This is undoubtedly a huge pain point of traditional sales models.

Nabco Door Industry's AR "Weapon": Making the Future "Within Reach"

Nabco Door Industry, as an enterprise that has dominated the Japanese automatic door market since its establishment in 1957, naturally understands these pain points deeply. They have been actively seeking more efficient and intuitive solutions. So, they joined forces with ESUS Corporation to jointly develop this groundbreaking "Automatic Door AR Setup Simulator." This system is simply a "secret weapon" tailor-made for the sales team!

How magical is this simulator?

• Massive Products, Realistic Restoration:
  It has a built-in product library of 82 different models of automatic doors from Nabco Door Industry. Through AR technology, these virtual doors are no longer cold digital models, but can appear in customers' real space with extremely realistic appearances, as if they really exist.

• The Magic of "Seeing is Believing":
  The most amazing thing is its perfect application of "Occlusion" technology. Imagine when someone or an object is in front of the AR model, the virtual automatic door will naturally be occluded, as if it's really installed there, perfectly integrated into the real environment. This immersive feeling is incomparable to any flat drawing!

• Simple Operation, Everyone Can Use:
  Don't think that high technology means complex operations. This simulator's design philosophy is "intuitive and easy to use." Salespeople just need to tap and select in the menu, and product models will instantly appear on the screen. This means that even new sales recruits with little experience can quickly master and effectively utilize it, greatly lowering the usage threshold and making professional proposals easy and efficient.

Sales Revolution: Dual Leap in Efficiency and Experience

The introduction of the "Automatic Door AR Setup Simulator" is far from just a new tool—it's a bold and successful digital upgrade in Nabco Door Industry's sales strategy, bringing dual leaps in efficiency and customer experience.

First, sales efficiency has achieved a qualitative leap. In the past, salespeople needed to spend a lot of time on preliminary preparation work, such as tedious on-site measurements, repeated design modifications, and rendering production. Now, these time-consuming links are greatly simplified, or even directly omitted. Salespeople can invest more precious energy into deep communication with customers and demand mining, thus greatly improving overall sales efficiency and team productivity.

Second, customer experience has been optimized unprecedentedly. "Hearing a hundred times is not as good as seeing once, seeing a hundred times is not as good as using once"—this saying couldn't be more appropriate here. Customers can directly see the real effect of automatic doors after installation at the future installation location through the screen. Whether it's the door's opening and closing method, specific size proportions, or its coordination with surrounding walls, floors, and even the overall architectural style, everything can be seen at a glance. This intuitive and immersive experience not only greatly enhances customers' trust, but also allows them to make purchasing decisions more quickly and confidently.

Technology Empowerment: ESUS's Innovation Path

The success of this AR simulator also proves the strong technical innovation capabilities of the development company ESUS from the side. As a technology service enterprise deeply engaged in IT, mechanical, electrical, chemical, and other fields, ESUS has made AR/VR development its new business pillar in recent years, which is undoubtedly a wise move to embrace cutting-edge technology and achieve business strategic transformation. This not only demonstrates its technical foresight, but also provides valuable examples for the digital transformation of more traditional industries.

AR—The "Game Changer" for Traditional Industries

The cooperation case between Nabco Door Industry and ESUS undoubtedly paints a beautiful picture of digital transformation for traditional industries. AR technology is no longer a distant future concept—it's penetrating every aspect of our lives with its unique charm, especially in the B2B sales field, where its value is increasingly prominent. With the powerful force of "seeing is believing," it cleverly eliminates the barrier of information asymmetry, greatly improves communication efficiency, and significantly optimizes customer experience.

We can fully foresee that in the future, more traditional enterprises, whether in construction, decoration, real estate, or industrial equipment manufacturing, will actively embrace AR technology. It can not only be applied to sales links, but may also expand to various links such as product design, employee training, and even after-sales service. AR is not just cold technology, but a brand new business thinking. It's becoming a key force for traditional industries to achieve "breakthrough," leading us toward a more intelligent, efficient, and infinitely possible new business era.