Roblox Launches IP Licensing Platform: Squid Game and Stranger Things Enter the Metaverse

Dreamers and explorers of the digital world—are you ready?

What if the Squid Game doll, the Upside Down from Stranger Things, or even the vampire romance of Twilight could be brought into your own game world? Roblox, the world’s largest user-generated content (UGC) platform, just made this possible by launching a brand-new IP licensing platform! This isn’t just a green light for creators—it signals a golden age of official, creative content is here!

When Grassroots Meet Giants: The Magic of the IP Licensing Platform

In the past, making fan games on Roblox meant tiptoeing around copyright. Now, everything changes! Roblox’s new IP licensing platform features a License Manager and License Directory. IP holders can manage and license their IPs, while creators can browse, apply, and officially use them to build new experiences.

Roblox CPO Manuel Bronstein says the initial focus is on “full experience adaptations,” but more collaboration models are coming. Your creativity is no longer limited—now you can build officially licensed content around your favorite movies, anime, and games!

First Wave: Which IPs Are Coming?

The first batch of IP partners is star-studded: Lionsgate, Netflix, Sega, and Kodansha! The first IPs available include:

• Squid Game:
  Imagine a real-life Red Light, Green Light in Roblox—thrilling!
• Stranger Things:
  Explore Hawkins, battle Demogorgons, and recreate the Upside Down!
• Twilight:
  Who says vampires and werewolves can’t fall in love in Roblox?
• Saw:
  Daring creators can recreate those spine-chilling puzzles and traps.
• Yakuza:
  Experience the heat of Japanese gangster stories and street brawls in Roblox.

More blockbuster IPs will join in the coming weeks and months. It’s a digital IP feast!

Industry Trend: Roblox and Fortnite Converge?

Epic Games’ Fortnite also lets creators use official IPs like TMNT, Squid Game, and soon Star Wars. UGC + official IP is the new industry trend. But Roblox’s platform goes further—open, self-service, and empowering IP holders to join the UGC ecosystem directly. It’s not just “borrowing”—it’s true co-creation!

A Digital Gold Rush: Win-Win-Win for All

This new platform sparks a digital gold rush—a win for IP holders, creators, and players:

1. For IP Owners:
   A new way to monetize and promote brands, reaching Roblox’s massive user base and younger fans.
2. For Creators:
   Official creative freedom—build hit games and gain fame and fortune!
3. For Players:
   More high-quality, IP-based content and immersive digital worlds to explore.

This leap for Roblox’s ecosystem shows the huge potential of UGC + official IP. When creativity and copyright work together, the digital world’s possibilities are limitless.

Conclusion: Is Your Metaverse Dream Starting Here?

Roblox’s IP licensing platform is more than a tool—it’s a key to a world of infinite possibilities. Here, you’re not just a consumer, but a creator and dream builder. Whether it’s Stranger Things’ mystery or Saw’s puzzles, you can become the next storyteller. So grab your mouse and keyboard—maybe the next global hit will be built by you! Let’s see what surprises Roblox brings next!

Reference:
https://corp.roblox.com/newsroom/2025/07/roblox-launches-new-licensing-platform-for-experiences