标签：roblox

Roblox launches a groundbreaking IP licensing platform, allowing creators to legally develop games based on hits like Stranger Things and Squid Game. Is this the next big metaverse wave for UGC?

Can you believe it? Now, with just a few clicks, you can buy clothes, toys, and even movie tickets in Roblox without leaving the game. All of this is thanks to Roblox's recent launch of Commerce APIs and the Approved Merchandiser Program. This isn't just an experience upgrade for gamers, it's more like a 'store license' for brands in the virtual universe.