Nezha 5DVR: Technology Empowers Traditional Culture, Opening a New Era of Immersive Cultural Tourism!

On May 28, 2024, the global launch of "Nezha 5DVR" was grandly held at Tian'an Cloud Valley Industrial Park in Longgang District, Shenzhen. This event, jointly hosted by Xinhua News, Shidai Technology, Manggo Animation, and Yinglian Technology, not only marks the birth of China's first 5DVR cultural tourism project centered on the Nezha mythological IP, but also represents a two-way journey of technology and culture. At this launch event, traditional mythology and modern technology collided to create brilliant sparks, opening a "thousand-year glimpse" immersive experience for global audiences.

The deep integration of technology and culture is the best path for modernizing traditional culture. The emergence of "Nezha 5DVR" is not just a technological breakthrough, but also an innovation in cultural communication methods. Through 5D holographic technology and VR large-space interaction, it reinterprets classic mythological stories, making traditional culture "touchable, participatory, and spreadable," opening a new path for the global dissemination of Chinese culture.

Technological Breakthrough: 5D Holographic + VR Large-Space Interaction

The biggest highlight of "Nezha 5DVR" is its innovative implementation of dual-mode experience: "naked-eye 5D holographic scenes + VR immersive interaction." Audiences can enjoy the Nezha story presented through three-dimensional light and shadow without any equipment; when wearing VR glasses, they can become "time-space explorers," interacting in real-time with characters like Nezha and Ao Bing, even changing the plot direction. This technological breakthrough completely breaks the traditional cultural tourism model of viewing-based, interaction-supplementary experiences, bringing audiences an unprecedented immersive experience.

Redefining Cultural Tourism Projects

Traditional cultural tourism projects often focus on static displays, lacking interactivity and participation. "Nezha 5DVR" transforms audiences from "spectators" to "participants" through 5D holographic technology and VR large-space interaction. In the VR experience area, audiences can fight alongside Nezha and personally explore the infinite possibilities of the mythological universe. This "virtual-reality fusion, dynamic-static combination" experience model not only breathes new life into mythological stories but also injects new vitality into the cultural tourism industry.

Technology Empowers Global Cultural Dissemination

Huang Lin, President of Shidai Technology Group, stated that with the country's strong promotion of cultural tourism integration and VR/AR/MR technology being officially incorporated into the national film management system, the cultural technology industry has ushered in unprecedented development opportunities. "Nezha 5DVR" is a product of this era, using the power of technology to help Chinese traditional culture break through geographical and language barriers and reach the world. Lin Ming, Deputy Editor-in-Chief of Xinhua News Cultural Industry Center, also emphasized that such innovative products not only meet modern consumers' demand for high-quality cultural entertainment but also allow global audiences to experience the unique charm of Chinese culture.

Conclusion

The launch of "Nezha 5DVR" not only brings new entertainment experiences to cultural tourism enthusiasts and technology explorers but also showcases important achievements of Chinese technology companies in the "culture + technology" integration and innovation. It provides new ideas and paradigms for the development and dissemination of traditional cultural IPs, promoting the globalization process of "touchable, participatory, spreadable" cultural assets. In the future, with the further development of cutting-edge technologies like 5G and AI, the integration of technology and culture will open up more possibilities, injecting new vitality into the global dissemination of Chinese culture.