AR Shopping Revolution: Cellid Teams Up with SMBC and 7-11 to Launch a New Era of Shopping Experience!

AR glasses developed by Cellid for the pilot experiment

Have you ever imagined what the future of shopping might look like? Cellid Corporation, Sumitomo Mitsui Banking Corporation (SMBC), and 7-11 are answering this question with AR technology. Through the latest AR glasses, consumers can see virtual product recommendations and shelf guidance while shopping, creating a "what you see is what you get" experience that could revolutionize the retail industry.

AR technology is no longer just a toy for tech enthusiasts; it's gradually becoming part of our daily lives. Cellid's experiment demonstrates how AR can elevate traditional shopping experiences to a whole new level, making shopping smarter and more personalized.

1. Experiment Details and Objectives

At the 7-11 store inside SMBC's East Building in Tokyo, Cellid's AR glasses are being tested. The glasses overlay virtual information onto the real environment through AR technology. For example, when consumers enter the store, the glasses automatically recognize their needs, recommend suitable products, or guide them to the right shelves. This feature not only enhances shopping convenience but also provides consumers with a new way of interaction.

2. Technical Highlights

Cellid's AR glasses stand out because they integrate multiple cutting-edge technologies:

• Spatial Recognition: Through Cellid SLAM technology, the glasses can precisely locate consumers' positions and environment.
• Real-time Information Overlay: Displays product information and promotional activities in real-time in the consumer's field of view.
• Personalized Recommendations: Provides customized product suggestions based on consumers' shopping history and preferences.

3. Industry Significance

This experiment is not just a technical demonstration but an industry exploration. AR technology can significantly improve retail store operational efficiency. For consumers, shopping becomes more efficient and fun; for merchants, AR can provide more accurate marketing data and optimize inventory management.

4. Future Outlook

The potential of AR shopping goes far beyond this. In the future, we might be able to "visit" malls from home, try on clothes, and see how furniture would look in our space through AR glasses. Cellid has stated that they will further expand the application scenarios of AR glasses, including collaborations with more retailers and even exploration in healthcare and education fields.

Conclusion

AR technology is redefining our shopping experience, and the experiment by Cellid, SMBC, and 7-11 is just the beginning. As technology continues to improve, future shopping will no longer be limited to physical space but become an immersive digital experience. Whether you're a tech enthusiast or an ordinary consumer, you can look forward to this retail revolution brought by AR.