Trace Creates the 'Canva of AR': No-Code Platform Disrupts Immersive Content Creation!

No code needed to create AR—Trace lets everyone become a "creative wizard"!

AR's next hit? Trace's no-code platform brings creativity to reality—everyone can be an immersive content wizard!

Introduction

Imagine those wild augmented reality (AR) ideas in your head no longer constrained by code or requiring deep technical expertise—they can easily become reality. Does that sound like a dream? Now, that dream is being realized by a company called Trace.

They've launched a brand-new no-code AR platform, claiming to be the "Canva of AR," dramatically lowering the barrier to immersive content creation and opening the door to the AR world for everyone. With Adobe Aero and Meta Spark AR exiting the stage, Trace's emergence undoubtedly brings new hope to creators and brands eager to make their mark in AR.

No-Code Is Key to AR Adoption—Trace Fills the Market Gap

Once upon a time, AR content creation was accessible only to a few professional developers. High costs and complex technical barriers left many creative ideas stillborn. However, the wheels of history always roll forward, and every technology's adoption requires the key of "lowering barriers." Trace saw this. With Adobe Aero and Meta Spark AR—two major AR creation platforms—exiting one after another, a huge gap emerged in the market. Many creators who had relied on these platforms faced the dilemma of being "out of work," while brands struggled to find suitable tools for creating AR marketing content.

Trace's emergence at this moment is like timely rain. It not only provides an alternative but, more importantly, with its "no-code" approach, it completely disrupts traditional AR creation models, making the "everyone can create" philosophy possible in AR. Trace isn't just filling a market gap—it's creating a brand-new AR creation ecosystem.

Trace Platform's Core Highlights: Making AR Creation as Simple as Playing with LEGO

Trace's team is composed of Magic Leap veterans who deeply understand AR creation pain points and are committed to simplifying them. CEO Greg Tran ambitiously states their vision is to make creating high-end, contextual AR experiences as simple as publishing a webpage. What used to require advertising agencies spending $100,000 and weeks to complete can now be done over a weekend!

So, what's Trace's magic?

• No-Code Creation, Free Your Hands:
  This is Trace's core selling point. You don't need to write a single line of code or be a senior designer to easily create, share, and scale immersive content. Drag, click, and your creativity leaps into the real world.

• High-Fidelity Rendering and Intuitive Design Interface:
  Trace combines high-performance rendering technology with an intuitive user interface, allowing your digital objects to interact contextually with physical space. Imagine placing a virtual coffee cup on a real table—it can cast realistic shadows based on light and angles, even creating "collision" effects with real objects on the table.

• Cross-Device Compatibility, Create Once, Display Everywhere:
  Whether your users are on phones, mixed reality headsets, or AR glasses, Trace ensures your AR experience adapts seamlessly. This means you don't need to develop separately for different devices, greatly improving efficiency.

• Support for Importing Existing 3D Assets:
  If you already have 3D models, Trace can easily import them, making your creation even more effortless.

How Trace Fills the Market Gap: Opportunities in the Transition

As mentioned, Adobe Aero's service shutdown and Meta Spark AR's closure caused significant impact in AR creation. Trace keenly seized this opportunity, not only announcing its official launch but also offering three months of free Premium plan trial to creators migrating from these platforms. This is undoubtedly an olive branch to "homeless" AR creators and shows Trace's determination to capture the market and attract users. Trace CTO and Co-founder Martin Smith emphasizes that even as XR devices become more powerful, the creator ecosystem remains very limited. Trace aims to empower creators—whether educators, artists, or Fortune 500 brands—to realize their vision on Trace.

Trace's Application Scenarios and Value: A Bridge Connecting Virtual and Real

Trace's potential extends far beyond personal creation. In enterprise applications, it's already making a mark. Industry giants like T-Mobile, Qualcomm, Telefónica, Lenovo, and Deutsche Telekom have become Trace's early enterprise users. They apply Trace to brand activations, retail experiences, trade show installations, and employee training, among other scenarios.

For example, in retail stores, customers can see virtual products overlaid on shelves through their phones for try-ons or experiences; at exhibitions, exhibitors can use AR to showcase product internals or usage scenarios, attracting more attention; in employee training, AR can provide immersive operational guidance, improving training effectiveness. Trace positions itself as an independent creation tool focused on AR, and its philosophy of "building websites for locations" emphasizes the importance of location-based, interactive AR experiences.

Trace Access and Pricing: AR Magic Within Reach

The Trace creation platform is now freely available on the App Store for iPhone and iPad. For more advanced features, users can choose a Premium subscription plan at $20 per month. Additionally, the Trace Viewer app is available on the App Store and Google Play, while Web Studio can be accessed at studio.trace3d.app. Such an accessible threshold will undoubtedly attract more users to join the ranks of AR creation.

Conclusion

Trace's emergence isn't just the birth of a new AR creation tool—it's a bold exploration of future immersive content creation models. With its "no-code" philosophy, it breaks down technical barriers, making AR no longer exclusive to a few but a creative canvas accessible to everyone. As the metaverse accelerates, Trace has the potential to become a key force connecting virtual and real, empowering infinite creativity. In the future world, perhaps everyone will be an AR wizard, using Trace to paint unique immersive experiences. Are you ready to join this AR creation revolution?

Reference: https://www.auganix.org/ar-news-trace-no-code-platform/