This Japanese Company Plans to Open 100 Metaverse Classrooms Nationwide—How Big Is Their Ambition?

Friends, today I saw some news that really shocked me.

A Japanese company called Meta Heroes announced plans to open 100 DX education facilities by 2030.

Not 10, not 50, but 100.

What does this mean? That's an average of 17 locations per year, or at least 1-2 new locations every month.

Even more importantly, these aren't ordinary training centers—they're "classrooms of the future" that teach the metaverse and AI.

I can't help but ask: At this moment when the metaverse is supposedly "dead," where does the confidence to expand against the trend come from?

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What Exactly is Hero Egg?

Let me explain what Hero Egg is first.

This is a DX education facility located in Namba, Osaka, that teaches the metaverse (XR) and AI. It opened in August 2024. During the 2025 Osaka-Kansai Expo, they held a large event that attracted over 14,000 participants.

The core feature is: free.

That's right—children can learn about the metaverse, AI, and programming for free. This unusual business model is something I'll break down in detail later.

Now, Meta Heroes wants to replicate this model nationwide, with the goal of covering 100 regions by 2030.

Expanding from Kansai to Chubu, Hokkaido, and beyond—the speed and ambition of this expansion forces me to take this seriously.

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Why Do This?

Meta Heroes' official reasoning is straightforward: solve Japan's DX education gap.

Indeed, Japan faces a serious "education divide." Children in major cities like Tokyo and Osaka can access the latest technology, but those in regional cities and rural areas might never have even seen VR glasses.

This gap will directly affect Japan's future competitiveness.

Meta Heroes' solution is: don't take a "centralized" approach, but instead establish "directly-operated bases rooted in local communities."

This isn't simple franchising—each location has Meta Heroes' own team to ensure educational quality and operational efficiency.

This approach is smart: it ensures standardization while achieving localization.

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What's the Business Model?

Teaching children for free—so where does the money come from?

Let me break down Hero Egg's profit model:

Layer 1: B2B Partnerships

Meta Heroes is recruiting "co-creation partners" and "regional sponsors." Companies can use Hero Egg for CSR (corporate social responsibility) activities, or promote their own technologies and content through Hero Egg's platform.

This is win-win: companies gain brand exposure and social value, while Hero Egg receives financial support.

Layer 2: Government Partnerships

Collaborating with local governments and educational institutions to solve specific problems like "accelerating local DX education" and "incorporating technology into disaster prevention education."

This means local governments may provide venues and financial support.

Layer 3: Talent Services

Hero Egg is also recruiting "founding members," including facility managers and business planners. The development of these talents itself could become a future profit center.

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Can This Really Work?

Let me give you a calm analysis.

The Optimistic Side:

1. Real demand exists: Japan's DX education确实 has a huge gap—parents, schools, and governments all have strong demand.
2. Proven success: The Osaka Namba location's operational data shows that during the 2025 Kansai Expo alone, it attracted 14,000 participants, proving the model works.
3. Policy support: The Japanese government is vigorously promoting the Society 5.0 strategy, and DX education is a key direction.

The Risk Side:

1. Expansion speed: 100 locations, averaging 17 per year, is an enormous operational challenge for any company.
2. Talent shortage: Each location needs professional managers, instructors, and planners—this can't be solved through simple training.
3. Financial pressure: The upfront investment is enormous. Even with government and corporate support, cash flow will be a test.

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My Final Thoughts

Finally, I want to share a perspective:

Hero Egg's model might represent a new business path for the metaverse.

In previous years, everyone was thinking: how can the metaverse make money? Selling virtual real estate? Selling NFTs? Making metaverse games?

But Hero Egg offers another answer: the metaverse can be an educational tool, a vehicle for corporate CSR, a lever for governments to drive digitalization.

This isn't sexy, but it might be more sustainable.

If Meta Heroes can really open 100 locations by 2030, it might be more than just an education company—it could be "metaverse infrastructure" covering all of Japan.

When that happens, anyone who says the metaverse is "dead" might need to look at Hero Egg's store count first.

Of course, it's too early to make a definitive judgment. Let's wait and see.

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Friends, do you think this "free + B2B" metaverse education model can work? Share your thoughts in the comments.

I'm your Metaverse Detective, see you next time.