Cirque du Soleil Lands in the Metaverse! The Sandbox's Fantasy Show is Coming

Remember those moments when you were amazed by Cirque du Soleil as a child? Those imaginative flights of fancy and breathtaking acrobatics remain the most brilliant fragments in your memory. Now, these beautiful memories are about to leap into the metaverse, bringing you a completely new sensory experience!

Cirque du Soleil, that legendary company that conquered the world with imagination, is about to make waves with The Sandbox!

They will join forces to bring Cirque du Soleil's classic performances into the metaverse, allowing audiences from around the world to experience this fantasy audiovisual feast up close.

Speaking of which, some friends might not be very familiar with these two protagonists yet. Let me give you a brief introduction:

• Cirque du Soleil: This is a global top-tier live entertainment giant! Known for its innovation and artistry, over the years, it has brought unforgettable memories to more than 230 million audiences.

• The Sandbox: It's a decentralized metaverse gaming platform under Animoca Brands, allowing players and creators to create, share, and trade gaming assets. Imagine owning your own virtual land here and creating your own games! Currently, The Sandbox has attracted big brands like Adidas and Gucci, definitely one of the hottest places in the metaverse.

So, what will this collaboration bring? Simply put, players will enter interactive games based on two famous Cirque du Soleil performances: "Luzia" and another yet-to-be-revealed show. These interactive experiences will reflect the grandeur, vitality, and emotion of live Cirque du Soleil performances, perfectly blending narrative and spectacle through The Sandbox's unique metaverse gaming mechanics. Pretty exciting, right? Here, you can not only enjoy virtual performances adapted from classic shows but also go behind the scenes to understand the artists' creative stories. There are also unique NFT collectibles and virtual avatars for in-game use waiting for you to explore! How about it, can't wait to experience it?

Noah Lemieux-Bernier, Vice President of Digital and Customer Experience at Cirque du Soleil, said: "We have previously explored digital storytelling, but our collaboration with The Sandbox opens new creative pathways. It enables us to bring the awe and artistry of our performances into immersive virtual spaces, establishing emotional connections with long-time fans and new audiences through interactive, social, and entertaining formats. This is core to our commitment to bringing Cirque du Soleil from showtime to fans' lives 24/7, centered on customer experience."

Arthur Madrid, CEO and Co-founder of The Sandbox, said: "This collaboration allows us to explore new forms of immersive storytelling, presenting the excitement of live performances in interactive formats, truly recreating the energy of the theater experience."

Both of these big shots are full of confidence in this collaboration. It seems this big show in the metaverse is absolutely worth looking forward to!

Looking back, Cirque du Soleil embracing the metaverse is undoubtedly a perfect combination of traditional art and digital technology. It not only injects new vitality into Cirque du Soleil's brand but also brings more possibilities to the metaverse's entertainment experience. We can even foresee that in the future, more and more traditional art forms will flood into the metaverse, bringing us a more colorful digital life. Let's look forward to how art will bloom with even more brilliant colors in the future metaverse!